Located opposite “Madame Tussauds” and just 5 minutes away from Amsterdam’s Central Station is the tradition-rich department store “de Bijenkorf”. In early July 2010 rebuilding started here on the ground floor – and this with business running as usual. The multi-national architect’s office Michelgroup was entrusted with the design and Hoffmann Ladenbau was awarded the technical realisation of the project.

Here manual work was in demand: to obtain the rock-like texture for the exclusive back walls in the Bijoux Watches department, 335 m² of metal fabric was manually folded into shape and then fastened to wooden frame structures. Forming a stylish contrast to this cool metal look are checkout modules and sales counters in dark oak. The high-end watches and gems are presented in glass showcases and perfectly staged with a LED-spotlight based lighting concept.

The right type of lighting was also sought after for the Sunglasses department. Back-lit display furniture ensures the exquisite frames sparkle. And if the sun should fail to shine at any point: in the Fashion Accessoires department you can find every accessory from umbrellas to neckscarves for cooler days. To produce a particularly classy look dyed-through, high-gloss boards in off-white were used for furnishings. 

Light oak combined with anodised aluminium and glass shelves: this material mix was chosen for the interior design of the Leather Goods department. The checkout units were also realised in light oak, therefore seamlessly blending with the overall look. A rack of shelves made of anodised aluminium and weighing in as much as 550 kg serves as an added eye-catcher. A harmonious transition between the mono-label shops of Louis Vuitton, Hermes & Co. and store departments is ensured by a frame set in a dark parquet floor look that runs in parallel here with the ceiling and the floor.