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Physioteam Billerbeck: Build a brand
In the beginning there was an idea. Julia von Busse and Christina Kotissek wanted to not only offer their holistic services in the field of physiotherapy in an appealing setting but, above and beyond this, also build a brand for their practice. With this in mind the two owners paid special attention to high-end interior furnishings – both in terms of the physiotherapy equipment and the interior design. “And this brought us to Hoffmann Interior,” Julia von Busse remembers and goes on to say “here we were assisted in turning our ideas into a modern practice design and the staff never lost sight of our requirements.”

The centrepiece of the inviting reception area is the counter in a high-gloss white finish; its front is covered with a wenge wood veneer thereby forming a high-quality contrast with the wooden floor planking. The absolute eye catcher: the logo of the Billerbeck Physioteam was incorporated into the wall layout in large letters. The purist colour concept is like a golden thread running through the entire design of the practice thereby supporting the quality brand statement. The project was realised in as little as 4 weeks making it possible for the practice to open on time on 10 July 2011. The results have gone down very well. “Since opening we have been approached many times about the successful design of the entrance,” reports Christina Kotissek adding “in particular, the incorporation of our logo in the practice design proved a real asset – as a memorable feature in the minds of our target group!”